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Your connection to the
global marketplace

World Marketing Partners helps small to midsize international food and beverage brands market and sell throughout the global marketplace. Strategic and uniquely personalized, our approach fits the needs of companies who are poised to launch products into the U.S. and international markets, as well as those creating and developing new brands.

 

World Marketing Partners believes in authentic, candid relationships – working only with partners we know we can support. Never spreading ourselves too thin, we dedicate the necessary time and energy to build brands and help our clients achieve critical milestones towards success. 

About Us

World Marketing Partners knows through our combined years of experience in marketing, sales, finance, logistics, and customs law that making the right decisions out of the gate are critical to success. And even then, it can be a challenge.

 

To guide you through the myriad steps involved in launching food and beverage brands into new marketplaces, World Marketing Partners:

  • Determines the right channel of trade targeting specific retailers and collaborating with specialty distributors

  • Identifies global and U.S. opportunities to build a strong presence in eCommerce 

  • Provides logistics, supply chain, and regulatory guidance

  • Develops strategic, high-level marketing plans to increase awareness of your products in view of market differences

  • Develops private-label strategies for your brand

  • Drives sales by making your brand relevant to the target

  • Assesses and secures joint ventures, partnerships, and funding investments 

  • Evaluates the health of your business and recommends solutions
     

What makes us different from a food broker or distributor?

 

We focus on brand development and marketing strategy working closely with our clients and retailers or specialty distributors to develop customized sales plans. By only taking on product lines where we know we can add real value, we are able to give individualized attention to each client. To us, it’s not about adding as many product lines as we can. Our focus is providing channel knowledge and helping our clients develop the right go-to-market strategy.

From brand positioning to marketing and sales support, clients can turn to us at various stages of their product life cycle for smart and real-world guidance.

Certification & Credentials
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Business Affiliations
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Our Team

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Michelle A. Imbro

Founder & CEO

Dodie Butler

Financial Consultant/ M&A

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Lori Jean Levy

Private Label Product
and Brand Development

 

Services

World Marketing Partners offers three essential plans for clients – each designed to meet client needs at specific stages of their business lifecycle. We also provide project-based customized services.

 

Brands ready to enter the U.S. and global markets

Select services:

  • Account management

  • Pricing assistance 

  • Brand strategy refinement

  • Targeted sales and high-level marketing plans

  • E-commerce strategies

Brands preparing for U.S. expansion

Select services:

  • Financial and competitive analysis

  • Target development and refinement

  • Brand positioning

  • Sales and marketing materials

Brands ready to scale through joint ventures, investments, or acquisitions

Select services:

  • Joint venture analysis, viability, and structure

  • Funding source assessment and feasibility

  • Acquisition exploration and preparation

  • Post-acquisition integration

Consulting and
Coaching Services

  • Product sourcing

    • Vast supplier network

    • Wide range of products in many categories

  • Business coaching

    • Expanding your vision

    • Leadership development

    • How to handle "X"

    • Team management

    • SWOT analysis

Strategic marketing
and sales for brands

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News Corner

View our webinars

Preparing Your Brand
For The US Market

Working Effectively with Investors

 
 

Contact